“Are you my grandma?”
That’s the big question in our new campaign for GRANDMA’S Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’S 100 years of making cookies, we thought it was high time they did.
In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.
Released: April 2016
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San Francisco, Grandma's , Film