On June 26, 2013, the Supreme Court made historic rulings on DOMA and California's Prop 8.
GS&P Senior Communication Strategist Krista Miyashiro came up with an idea to celebrate the decisions and by the end of the day, the agency's headquarters at 720 California in San Francisco had been transformed into a celebration of pride.
Released: June 2013
Anyone who spends a lot of time on the road for business knows that you get sick of not being able to reach out and hug someone you love. That is exactly why we created Touch Room, an app that allows you to “touch” your friend or loved one through your phone.
The concept was simple: you and your loved one both enter a virtual room, and when your fingers touch the same spot, the phone vibrates. The app was created by the GS&P BETA Group, a posse of developers, UX specialists, producers, creatives and other makers who use technology to find interesting solutions to problems.
To promote the app, we made a strange little video featuring a weirdly sweet theme song, which was written and performed by GS&P Founder and Co-chairman Jeff Goodby.
Released: August 2013
To promote the app, we made a strange little video, featuring an oddly sweet theme song–written and performed by GSP founder and co-chairman Jeff Goodby.
Released: August 2013
9/11 Moment of Reflection
On September 11, 2015, GS&P launched the mobile app “9:11 Moment of Reflection,” designed to turn the painful memories of 9/11 into something positive.
Creative director Adam Reeves and senior art director Carlo Barreto, both former New Yorkers, came up with the app. “While we were at lunch after a rather challenging morning at work, we started to talk about how we overcome challenges in life” said Barreto. “We wanted to share what helps us deal,” added Reeves, “specifically around the tragedy of one of the cities we both love and have strong ties to.”
Barreto illustrated the entire project himself, and the app was built by the agency’s BETA Group. Similar to how some people make a wish at 11:11, the app leverages the two times that 9:11 appears on the clock daily and turns them into a moment of peaceful reflection, with musing tones, elegant animation and inspirational quotes about forgiveness and unity.
While the app is downloadable for free, it provides a donation link to the Newseum in Washington, DC, where a permanent exhibition honors the brave journalists who covered the 9/11 attacks.
Released: September 2015
Rich on Fox
Co-Chairman Rich Silverstein went on KTVU-Fox 2 to talk Super Bowl ads. Watch this segment where Rich discusses his favorite ads and explains why he originally disagreed with Jeff on "got milk?"
Additionally, Rich talked to Shocase this week. Learn how GS&P brought the Super Bowl to SF here.
Released: February 2016