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On September 11, 2015, GS&P launched the mobile app “9:11 Moment of Reflection,” designed to turn the painful memories of 9/11 into something positive.
Creative director Adam Reeves and senior art director Carlo Barreto, both former New Yorkers, came up with the app. “While we were at lunch after a rather challenging morning at work, we started to talk about how we overcome challenges in life” said Barreto. “We wanted to share what helps us deal,” added Reeves, “specifically around the tragedy of one of the cities we both love and have strong ties to.”
Barreto illustrated the entire project himself, and the app was built by the agency’s BETA Group. Similar to how some people make a wish at 11:11, the app leverages the two times that 9:11 appears on the clock daily and turns them into a moment of peaceful reflection, with musing tones, elegant animation and inspirational quotes about forgiveness and unity.
While the app is downloadable for free, it provides a donation link to the Newseum in Washington, DC, where a permanent exhibition honors the brave journalists who covered the 9/11 attacks.
Released: September 2015
Related
911 Moment of Reflection Webpage
Newseum App Turns 9:11 AM and PM into Moments of Reflection.
Creativity Online
Rich on Fox
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Co-Chairman Rich Silverstein went on KTVU-Fox 2 to talk Super Bowl ads. Watch this segment where Rich discusses his favorite ads and explains why he originally disagreed with Jeff on "got milk?"
Additionally, Rich talked to Shocase this week. Learn how GS&P brought the Super Bowl to SF here.
Released: February 2016
Rich on Fox News
- February 3, 2016
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Co-Chairman Rich Silverstein went on KTVU-Fox 2 to talk Super Bowl ads. Watch this segment where Rich discusses his favorite ads and explains why he originally disagreed with Jeff on "got milk?"
Additionally, Rich talked to Shocase this week. Learn how GS&P brought the Super Bowl to SF here.
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2 of 2Prev Next
Co-Chairman Rich Silverstein went on KTVU-Fox 2 to talk Super Bowl ads. Watch this segment where Rich discusses his favorite ads and explains why he originally disagreed with Jeff on "got milk?"
Additionally, Rich talked to Shocase this week. Learn how GS&P brought the Super Bowl to SF here.
2016 GS&P Cannes Winners
- June 27, 2016
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We are proud to report that we have won 13 Cannes Lions from 36 shortlisted entries for five different clients, and that there is no more wine left in the south of France.