Strength in Numbers

Client:
Golden State Warriors
  • 1 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    Strength in Numbers

    2 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    3 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    4 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    5 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    6 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    7 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design
  • Strength in Numbers

    8 of 8
    Prev Next

    The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.

    The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. The simple, iconic hash marks tally everything from Curry’s 3s to the home-win streak to a fan’s consecutive-games-watched streak to the number of kids helped by the efforts of the Warriors Community Foundation.

    Every member of Dub Nation is racking up numbers, and every number has a story. This campaign provides an opportunity to tell these stories through a unique, artistic approach that represents the voices of the players, the fans and the community. “Strength in Numbers” is a unifying rally cry that allows everyone to get involved.

    Released: May 2016

    Tags:
    San Francisco, Golden State Warriors, Film, Print, Outdoor, Design

Strength in Numbers

Client:
Golden State Warriors
  • Strength in Numbers

    1 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    2 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    3 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    4 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    5 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    6 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    7 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors