Question Reality

  • Question Reality

    Systemic racism has plagued our healthcare system for far too long.

    Our new spot for @genentech depicts these inequalities through the lifelong journey of one girl as she continuously questions [her] reality. Based on real experiences from people of color, both in and out of the industry, this spot stresses the importance of asking the bigger questions in order to create real, equitable change.

    Released: October 2022

    San Francisco, Genentech