This year, Doritos® introduced new Flamin’ Hot Limón. The bold heat of Flamin’ Hot, now with a twist. To announce the news, we transformed world famous recording artist Post Malone into his new alter ego – Post Limon – the ultimate brand spokesperson for the new flavor.
The spot, directed by Terence Neale, launches during the Grammy Awards and features Post’s chart-topping track “Wow” off his latest album Hollywood is Bleeding. We tapped real characters from Post’s entourage to star alongside him, including his longtime tattoo artist Kyle Hediger, who may or may not add some new triangular artwork to Post’s face. For the launch, Post Malone even changed his name to Post Limon across his social accounts. Without further ado, Doritos Flamin’ Hot Limon presents: #PostLimon.
Released: January 2020
Because of COVID-19, creators across America are stuck at home. So, in order to offer a stage and the chance to get some much needed cash, GS&P and Doritos decided to bring back the wildly successful crowdsourcing platform Crash The Super Bowl. Only this time we’re asking people to #CrashFromHome. Anyone can make a video. Any way they want. Dance, crunch, craft, create. Then upload to crashfromhome.com. The 15 best entries will get cash prizes and will air in a compilation during one of the most hotly anticipated events in recent memory — NFL Kickoff Weekend.
Released: July 2020
Introducing the world’s first music video based on the best ever party rule: the more the merrier.
GS&P partnered with chart-topping American hip-hop duo Rae Sremmurd to release their new single “Over Here” with an interactive music video like no other.
The more phones you link together, the more you see, and the bigger, cooler and bolder the music video becomes. All you have to do is visit overhere.tv and invite your friends to join you. Soon you’ll unlock secret videos unavailable anywhere else, from real-time commentaries to even an old school 8-bit representation.
It’s a DIY music video that certainly doesn’t feel like work.
Released: March 2016