This year, Doritos® introduced new Flamin’ Hot Limón. The bold heat of Flamin’ Hot, now with a twist. To announce the news, we transformed world famous recording artist Post Malone into his new alter ego – Post Limon – the ultimate brand spokesperson for the new flavor.
The spot, directed by Terence Neale, launches during the Grammy Awards and features Post’s chart-topping track “Wow” off his latest album Hollywood is Bleeding. We tapped real characters from Post’s entourage to star alongside him, including his longtime tattoo artist Kyle Hediger, who may or may not add some new triangular artwork to Post’s face. For the launch, Post Malone even changed his name to Post Limon across his social accounts. Without further ado, Doritos Flamin’ Hot Limon presents: #PostLimon.
Released: January 2020
The ranch just got cooler. In more ways than one. This year, Doritos has made their iconic Cool Ranch flavor even cooler with more ranch flavoring. To announce the news, Doritos decided to take fans back to the Old West... with one new addition: Lil Nas X.
The :60 features an epic western showdown between legendary cowboy Sam Elliott and Grammy-winning artist Lil Nas X – of course set to the track "Old Town Road" – the longest running No. 1 hit ever on the Billboard chart.
The spot, directed by Lance Acord, shows the two stars facing off in an epic hip-hop / western dance battle that features plenty of hip pistols, but no guns. And for all the fans that want to dance just like their western heroes, Doritos has partnered with Sway, an AI-powered app that lets you dance just like Sam and Lil Nas and share with the world. #CoolRanchDance
Released: January 2020
Because of COVID-19, creators across America are stuck at home. So, in order to offer a stage and the chance to get some much needed cash, GS&P and Doritos deiced to bring back the wildly successful crowdsourcing platform Crash The Super Bowl. Only this time we’re asking people to #CrashFromHome. Anyone can make a video. Any way they want. Dance, crunch, craft, create. Then upload to crashfromhome.com. The 15 best entries will get cash prizes and will air in a compilation during one of the most hotly anticipated events in recent memory — NFL Kickoff Weekend.
Released: July 2020