Because of COVID-19, creators across America are stuck at home. So, in order to offer a stage and the chance to get some much needed cash, GS&P and Doritos decided to bring back the wildly successful crowdsourcing platform Crash The Super Bowl. Only this time we’re asking people to #CrashFromHome. Anyone can make a video. Any way they want. Dance, crunch, craft, create. Then upload to crashfromhome.com. The 15 best entries will get cash prizes and will air in a compilation during one of the most hotly anticipated events in recent memory — NFL Kickoff Weekend.

Released: July 2020

Tags:

San Francisco, Doritos

After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

Released: February 2021

Tags:

San Francisco, Doritos

After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

Released: February 2021

Tags:

San Francisco, Doritos

After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

Released: February 2021

Tags:

San Francisco, Doritos

Triangles are everywhere, but has anyone ever looked at them and thought, “Hey, that looks like a Doritos chip?”

Doritos is launching Triangle Tracker, a first-of-its-kind Snapchat AR Lens that allows people to scan any triangles in the real world for a chance to win exclusive prizes. The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, an integration in Fortnite, and a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.

Released: September 2022

Tags:

San Francisco, Doritos

Triangles are everywhere, but has anyone ever looked at them and thought, “Hey, that looks like a Doritos chip?”

Doritos is launching Triangle Tracker, a first-of-its-kind Snapchat AR Lens that allows people to scan any triangles in the real world for a chance to win exclusive prizes. The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, an integration in Fortnite, and a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.

Released: September 2022

Tags:

San Francisco, Doritos

Triangles are everywhere, but has anyone ever looked at them and thought, “Hey, that looks like a Doritos chip?”

Doritos is launching Triangle Tracker, a first-of-its-kind Snapchat AR Lens that allows people to scan any triangles in the real world for a chance to win exclusive prizes. The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, an integration in Fortnite, and a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.

Released: September 2022

Tags:

San Francisco, Doritos

Triangles are everywhere, but has anyone ever looked at them and thought, “Hey, that looks like a Doritos chip?”

Doritos is launching Triangle Tracker, a first-of-its-kind Snapchat AR Lens that allows people to scan any triangles in the real world for a chance to win exclusive prizes. The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, an integration in Fortnite, and a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.

Released: September 2022

Tags:

San Francisco, Doritos

Triangles are everywhere, but has anyone ever looked at them and thought, “Hey, that looks like a Doritos chip?”

Doritos is launching Triangle Tracker, a first-of-its-kind Snapchat AR Lens that allows people to scan any triangles in the real world for a chance to win exclusive prizes. The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, an integration in Fortnite, and a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.

Released: September 2022

Tags:

San Francisco, Doritos

Triangles are everywhere, but has anyone ever looked at them and thought, “Hey, that looks like a Doritos chip?”

Doritos is launching Triangle Tracker, a first-of-its-kind Snapchat AR Lens that allows people to scan any triangles in the real world for a chance to win exclusive prizes. The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, an integration in Fortnite, and a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.

Released: September 2022

Tags:

San Francisco, Doritos

Triangles are everywhere, but has anyone ever looked at them and thought, “Hey, that looks like a Doritos chip?”

Doritos is launching Triangle Tracker, a first-of-its-kind Snapchat AR Lens that allows people to scan any triangles in the real world for a chance to win exclusive prizes. The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, an integration in Fortnite, and a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.

Released: September 2022

Tags:

San Francisco, Doritos

In 2023, Doritos launched a new brand platform on the Super Bowl stage, inspiring people to try new products, new experiences and new angles in their careers. “Try Another Angle” continues the brand’s push to own its iconic shape and will introduce people to a new world of flavors and activations that are all centered on the triangle.

The Super Bowl commercial stars Gen Z darling and Grammy-nominated rapper Jack Harlow, who—inspired by the iconic Doritos shape—tries another angle and transforms the humble triangle instrument into a global sensation. This outrageous and hilarious spot also features cameos from real hip-hop and news media; TikTok stars; and a special appearance from the Queen of hip-hop, Missy Elliott, and the one and only Sir Elton John.

Released: February 2023

Tags:

San Francisco, Doritos