Triangles are everywhere, but has anyone ever looked at them and thought, “Hey, that looks like a Doritos chip?”
Doritos is launching Triangle Tracker, a first-of-its-kind Snapchat AR Lens that allows people to scan any triangles in the real world for a chance to win exclusive prizes. The campaign launched with a big OOH takeover in triangular-shaped buildings across the country, an integration in Fortnite, and a partnership with the VMAs, GUESS, Xbox, and Vivid Seats.
Released: September 2022
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San Francisco, Doritos