Chance the Rapper x Backstreet Boys
This year, Doritos® added fire to classic Nacho Cheese to create new Doritos® Flamin’ Hot Nacho. So we turned up the heat on classic tracks in collaboration with Chance the Rapper to create one of Super Bowl LBIII’s most shareable campaigns. Chance produced and recorded hot new remixes of iconic songs by Lionel Richie and the Backstreet Boys—yes, we all want it that that way—and paid homage to their original music videos with stunning visuals, hilarious cameos, and choreography by Grammy nominee Ryan Heffington. Doritos Flamin’ Hot Nacho. It’s the original, only #NowItsHot
Released: February 2019
Introducing the world’s first music video based on the best ever party rule: the more the merrier.
GS&P partnered with chart-topping American hip-hop duo Rae Sremmurd to release their new single “Over Here” with an interactive music video like no other.
The more phones you link together, the more you see, and the bigger, cooler and bolder the music video becomes. All you have to do is visit overhere.tv and invite your friends to join you. Soon you’ll unlock secret videos unavailable anywhere else, from real-time commentaries to even an old school 8-bit representation.
It’s a DIY music video that certainly doesn’t feel like work.
Released: March 2016