Doritos’ #OverHere Music Video is Creativity’s “Editor’s Pick”

March 28, 2016

Chance the Rapper x Backstreet Boys

Client:
Doritos
  • Chance the Rapper x Backstreet Boys

    This year, Doritos® added fire to classic Nacho Cheese to create new Doritos® Flamin’ Hot Nacho. So we turned up the heat on classic tracks in collaboration with Chance the Rapper to create one of Super Bowl LIII’s most shareable campaigns. Chance produced and recorded hot new remixes of iconic songs by Lionel Richie and the Backstreet Boys—yes, we all want it that way—and paid homage to their original music videos with stunning visuals, hilarious cameos, and choreography by Grammy nominee Ryan Heffington. Doritos Flamin’ Hot Nacho. It’s the original, only #NowItsHot

    Released: February 2019

    Tags:
    San Francisco, Doritos, Film

Chance the Rapper x Lionel Richie

Client:
Doritos
  • Chance the Rapper x Lionel Richie

    Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.

    Released: March 2019

    Tags:
    San Francisco, Doritos

The Anti-Ad

Client:
Doritos
  • Brandless

    How do you create an advertising campaign for a generation that can’t stand advertising?

    You make an anti-ad. 

    No logos. No branding. We don’t even use the word “Doritos.” Crazy right? Truth is: Doritos is such an iconic brand, we don’t need to name it for you to crave it. So we ditched the product plugs and crafted Frito-Lay’s first ever “brandless” commercial directed by music video maestro Dave Meyers. Then we deleted logos from our social media channels, outdoor ads, website, and even pulled off a live MTV Video Music Awards integration—all without ever using the name or showing a bag. Special thanks to our amazing clients at [DELETED].

     

    Released: August 2019

    Tags:
    San Francisco, Doritos