Chance the Rapper x Lionel Richie
Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.
Released: March 2019
How do you create an advertising campaign for a generation that can’t stand advertising?
You make an anti-ad.
No logos. No branding. We don’t even use the word “Doritos.” Crazy right? Truth is: Doritos is such an iconic brand, we don’t need to name it for you to crave it. So we ditched the product plugs and crafted Frito-Lay’s first ever “brandless” commercial directed by music video maestro Dave Meyers. Then we deleted logos from our social media channels, outdoor ads, website, and even pulled off a live MTV Video Music Awards integration—all without ever using the name or showing a bag. Special thanks to our amazing clients at [DELETED].
Released: August 2019
This year, Doritos® introduced new Flamin’ Hot Limón. The bold heat of Flamin’ Hot, now with a twist. To announce the news, we transformed world famous recording artist Post Malone into his new alter ego – Post Limon – the ultimate brand spokesperson for the new flavor.
The spot, directed by Terence Neale, launches during the Grammy Awards and features Post’s chart-topping track “Wow” off his latest album Hollywood is Bleeding. We tapped real characters from Post’s entourage to star alongside him, including his longtime tattoo artist Kyle Hediger, who may or may not add some new triangular artwork to Post’s face. For the launch, Post Malone even changed his name to Post Limon across his social accounts. Without further ado, Doritos Flamin’ Hot Limon presents: #PostLimon.
Released: January 2020
Because of COVID-19, creators across America are stuck at home. So, in order to offer a stage and the chance to get some much needed cash, GS&P and Doritos decided to bring back the wildly successful crowdsourcing platform Crash The Super Bowl. Only this time we’re asking people to #CrashFromHome. Anyone can make a video. Any way they want. Dance, crunch, craft, create. Then upload to crashfromhome.com. The 15 best entries will get cash prizes and will air in a compilation during one of the most hotly anticipated events in recent memory — NFL Kickoff Weekend.
Released: July 2020