• Brandless

    How do you create an advertising campaign for a generation that can’t stand advertising?

    You make an anti-ad. 

    No logos. No branding. We don’t even use the word “Doritos.” Crazy right? Truth is: Doritos is such an iconic brand, we don’t need to name it for you to crave it. So we ditched the product plugs and crafted Frito-Lay’s first ever “brandless” commercial directed by music video maestro Dave Meyers. Then we deleted logos from our social media channels, outdoor ads, website, and even pulled off a live MTV Video Music Awards integration—all without ever using the name or showing a bag. Special thanks to our amazing clients at [DELETED].


    Released: August 2019

    San Francisco, Doritos

Doritos Earns 3rd & 4th Place On USA Today's AdMeter of Best Super Bowl Ads

February 8, 2016

Interactive Multi-Screen Music Video #Overhere

  • Doritos Interactive Music Video

    Introducing the world’s first music video based on the best ever party rule: the more the merrier.

    GS&P partnered with chart-topping American hip-hop duo Rae Sremmurd to release their new single “Over Here” with an interactive music video like no other.

    The more phones you link together, the more you see, and the bigger, cooler and bolder the music video becomes. All you have to do is visit and invite your friends to join you. Soon you’ll unlock secret videos unavailable anywhere else, from real-time commentaries to even an old school  8-bit representation.

    It’s a DIY music video that certainly doesn’t feel like work.


    Released: March 2016

    San Francisco, Doritos, Mobile, Social

Doritos’ #OverHere Music Video is Creativity’s “Editor’s Pick”

March 28, 2016