Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

Client:
Doritos/Mountain Dew
  • Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

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    This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

    The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

    After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

    Released: January 2018

    Tags:
    San Francisco, Doritos/Mountain Dew, Interactive, Film, Social
  • Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    2 of 3
    Prev Next

    This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

    The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

    After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

    Released: January 2018

    Tags:
    San Francisco, Doritos/Mountain Dew, Interactive, Film, Social
  • Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    3 of 3
    Prev Next

    This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

    The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

    After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

    Released: January 2018

    Tags:
    San Francisco, Doritos/Mountain Dew, Interactive, Film, Social