Not a Crime

Client:
Courageous Conversation Global Foundation
  • Not a Crime

    In the wake of the news of the murder of Ahmaud Arbery—a 25-year-old black man who was killed in Georgia on February 23 by two white men while jogging— we partnered with Courageous Conversation Global Foundation (CCGF) to create a film addressing the unresolved issue of systemic racism. It’s made in honor the memories of Ahmaud, Breonna, Trayvon, Philando, Sandra, Eric, and too many others that brutally lost their lives for no reason at all. Rest in peace to all of them. #JusticeForAhmaudArbery #RunWithAhmaud #BlackLivesMatter #NotAGun

    Visit notagun.org to help end these racist killings.

    Released: May 2020

    Tags:
    San Francisco, Courageous Conversation Global Foundation

Not a Gun

Client:
Courageous Conversation Global Foundation
  • Not a Gun

    Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.

    Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”

    In addition, we produced a film that follows a a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.

    The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.

    Please visit NotAGun.org to help everyone get home safe.
     

    Released: February 2020

    Tags:
    San Francisco, Courageous Conversation Global Foundation