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The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.
To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.
The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.