Xfinity Reality Week

Client:
Comcast/XFINITY
  • Xfinity Reality Week

    To celebrate Xfinity Reality Week we opened the world’s first reality-TV Bar.

    The inspiration for this idea was simple: Reality TV is more popular than news and sports among Americans. So, Xfinity converted one of Miami’s most popular sports bars into the XfinityReality Bar, a bar dedicated to reality television. 

    Timed with January TV premieres and the Golden Globes, every detail of the bar has been designed with reality-TV fans in mind, from the memorabilia—which includes items like the original duck phone used on Jersey Shore—to reality-TV trivia and celebrity Q&As. 

    For the millions of reality-TV fans who can’t make it to Miami, Xfinity will be creating a Reality Week hub on their X1 entertainment platform. By saying “Show me Reality Week” into their X1 Voice Remotes, fans will be able to access exclusive content from the bar, including interviews, games and viewing parties with their favorite (or least favorite) reality stars.

     

    Released: January 2019

    Tags:
    San Francisco, Comcast/XFINITY

Emily’s Oz

Client:
Comcast/XFINITY
  • TV Spot: “Emily’s Oz”

    Aired during the 2015 Academy Awards, a 60-second commercial called “Emily’s Oz” sparked a conversation about how people with disabilities enjoy entertainment.

    Comcast teamed up with GS&P New York to create the spot, which illustrates what a person who is blind sees in their head when they watch their favorite movie. “Emily’s Oz” brings to life The Wizard of Oz according to Emily, a seven-year-old girl who was born blind.

    Comcast and GS&P worked on the campaign with director Andreas Nilsson and some of Hollywood’s top set designers and makeup artists. The spot features a voice-over by two-time Academy Award–winner Robert Redford.

    The commercial directed viewers to EmilysOz.com, where they can watch a short documentary about Emily’s story and how her vision came to life. The site also explains the technology behind Comcast’s accessibility services.

    The talking guide that is featured in the spot is the latest in a series of innovations created in the Comcast Accessibility Lab. Comcast created, in addition to voice guidance and one-touch access to closed captioning, an online help-and-support resource for XFINITY customers looking for information about accessibility-related topics.

    “We want to create opportunities for people who love film and television but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, who was hired as Comcast’s vice president of audience in 2012 to focus on the usability of the company’s products and services for people with disabilities. 

    Released: February 2015

    Tags:
    Comcast/XFINITY, Film