Pinterest Pin Extension
With folks looking for more digital distraction on their mobile devices, we saw an opportunity for Xfinity Mobile to engage them in a new way. We launched a suite of mobile games that push the limits of Pinterest’s Pin Extensions, making Xfinity Mobile the first brand to develop a gaming experience within the platform. Each of the three games highlights a unique benefit of Xfinity Mobile’s network. Switch ‘n’ Save puts you in control of a rocket ship hurtling through space as you attempt to collect as many coins as possible. “Got You Covered” pits you against the clock to connect a reliable network of aliens across a galaxy. Mix ‘n’ Match tests your patience and timing as you mix and match data orbs to build a planet. Score big with Xfinity Mobile.
Released: September 2020
How do you tell people how fast XFINITY’s new gig-speed Internet is? You don’t. You have to let them feel it.
So we teamed up with the fastest film franchise, the Fast and the Furious, and surprised two XFINITY customers by putting them inside a reenactment of a chase scene from the latest film, The Fate of the Furious.
The reenacted chase was complete with the same cars from the movie, driven by the same stunt drivers through the same explosive stunts that characters Dom (Vin Diesel) and Letty (Michelle Rodriguez) experienced. Directed by Jeff Tremaine (Jackass and Jackass Presents: Bad Grandpa), the reenactment for XFINITY was shot live in one take.
Released: March 2017