Pinterest Pin Extension
With folks looking for more digital distraction on their mobile devices, we saw an opportunity for Xfinity Mobile to engage them in a new way. We launched a suite of mobile games that push the limits of Pinterest’s Pin Extensions, making Xfinity Mobile the first brand to develop a gaming experience within the platform. Each of the three games highlights a unique benefit of Xfinity Mobile’s network. Switch ‘n’ Save puts you in control of a rocket ship hurtling through space as you attempt to collect as many coins as possible. “Got You Covered” pits you against the clock to connect a reliable network of aliens across a galaxy. Mix ‘n’ Match tests your patience and timing as you mix and match data orbs to build a planet. Score big with Xfinity Mobile.
Released: September 2020
In 2020, working from home became the new norm. And the ability to stay connected virtually allowed us to pull off what was previously unimaginable.
And pulling off the unimaginable takes center stage in our holiday campaign for client Xfinity. Titled “The Greatest Gift,” this short film starring Steve Carell and directed by MJZ’s Craig Gillespie (I, Tonya and Disney’s forthcoming Cruella)—finds Santa Claus summoning his merry band of North Pole elves. Given the rough year 2020 has been, a sleep addled, stress-eating Santa says the usual toys and gifts just aren’t going to cut it. The elves will have to come up with something bigger and better. After an initial panic, the elves soon realize there’s one thing everyone truly needs in this most unusual year: a little more togetherness.
Released: November 2020