Unbeatable Internet

Client:
Comcast/XFINITY
  • Unbeatable Internet

    What's it like having Xfinity Internet? We asked regular-guy Hollywood superstar Ed Helms, who through a series of absurd metaphors describes just how fast, powerful and secure it truly is.

    Whether he's riding a cheetah, firing space lasers, supplying Internet to hundreds of WiFi-loving clones or getting security tips from a former heavyweight champ, Ed Helms is able to become the Ed Ed wants Ed to be thanks to Internet that's made to do anything, so you can do anything.

    Released: May 2022

    Tags:
    San Francisco, Comcast/XFINITY

Not That Bad

Client:
Comcast/XFINITY
  • Not That Bad

    Not That Bad

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    “It’s not that bad.” We’ve all said it before. About some unfortunate situation it was too late to extract ourselves from. But we grin and bear it. That insight drives the latest campaign for Xfinity. “Not that bad” shows consumers who’ve chosen to live without home internet—and how they suffer for it. Not just technologically. But metaphorically, and to humorous effects. Directed by Spencer Riviera of O-Positive, “Bear Trap” and “Hornets Nest” show the literal pain points of making do in less than ideal circumstances, when a simple change could make everything all the better. Because living without home internet? It really IS that bad. Additionally, in time for the campaign’s Halloween launch, we created a playlist of the frustrated screams of some people who’ve chosen to live without home internet. Titled Xfinity Halloween Screams, the YouTube and Spotify playlists are available to stream for any Halloween party or trick or treat parade… if you dare.

    Released: October 2022

    Tags:
    San Francisco, Comcast/XFINITY
  • Not That Bad

    Not That Bad

    2 of 2
    Prev Next

    “It’s not that bad.” We’ve all said it before. About some unfortunate situation it was too late to extract ourselves from. But we grin and bear it. That insight drives the latest campaign for Xfinity. “Not that bad” shows consumers who’ve chosen to live without home internet—and how they suffer for it. Not just technologically. But metaphorically, and to humorous effects. Directed by Spencer Riviera of O-Positive, “Bear Trap” and “Hornets Nest” show the literal pain points of making do in less than ideal circumstances, when a simple change could make everything all the better. Because living without home internet? It really IS that bad. Additionally, in time for the campaign’s Halloween launch, we created a playlist of the frustrated screams of some people who’ve chosen to live without home internet. Titled Xfinity Halloween Screams, the YouTube and Spotify playlists are available to stream for any Halloween party or trick or treat parade… if you dare.

    Released: October 2022

    Tags:
    San Francisco, Comcast/XFINITY