In 2006 the world met Bill and Karolyn Slowsky—two turtles obsessed with DSL Internet because of its slow, slow speeds.
The Slowskys made it clear then that they wanted nothing to do with Comcast’s high-speed Internet or anything remotely fast. When their son, Bill Junior, was born, they even taught him that “fast” was a four-letter word.
Well, now in 2019, everyone’s favorite spokes-turtle family is back, and this time they’re calling out Xfinity’s revamped customer experience. It’s fast. It’s easy. You can troubleshoot issues yourself. So you know Bill and Karolyn don’t like it. But their grown-up Millennial son, Bill Junior, couldn’t be a bigger fan. In fact, he’s an Xfinity customer.
In the new Xfinity Slowskys campaign, which launched on National Turtle Day, we witness Bill Junior embracing the fast lane, technology and life in the digital age. He constantly tries to convince his parents to switch to Xfinity to help make their lives easier. Spoiler alert: it won’t go well.
Released: June 2019
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San Francisco, Comcast/XFINITY