“The whole truth, and nothing but the truth,” is something AT&T, one of XFINITY’s biggest competitors, doesn’t always get right. So to combat some less-than-truthful statements in their most recent ads, we created a campaign that brings their fibs to light. But we didn’t want AT&T to feel singled out, so we surrounded them with like-minded people that are also known for playing fast and loose with the truth: fairy tale characters.
This campaign features a support group of well-known fibbers as they talk through their problems. Viewers will find characters like Chicken Little, Pinocchio, and the Boy Who Cried Wolf as they react to all the different fibs.
Released: January 2018
- Tags:
-
San Francisco, Comcast/XFINITY