The Greatest Gift
In 2020, working from home became the new norm. And the ability to stay connected virtually allowed us to pull off what was previously unimaginable.
And pulling off the unimaginable takes center stage in our holiday campaign for client Xfinity. Titled “The Greatest Gift,” this short film starring Steve Carell and directed by MJZ’s Craig Gillespie (I, Tonya and Disney’s forthcoming Cruella)—finds Santa Claus summoning his merry band of North Pole elves. Given the rough year 2020 has been, a sleep addled, stress-eating Santa says the usual toys and gifts just aren’t going to cut it. The elves will have to come up with something bigger and better. After an initial panic, the elves soon realize there’s one thing everyone truly needs in this most unusual year: a little more togetherness.
Released: November 2020
How do you tell people how fast XFINITY’s new gig-speed Internet is? You don’t. You have to let them feel it.
So we teamed up with the fastest film franchise, the Fast and the Furious, and surprised two XFINITY customers by putting them inside a reenactment of a chase scene from the latest film, The Fate of the Furious.
The reenacted chase was complete with the same cars from the movie, driven by the same stunt drivers through the same explosive stunts that characters Dom (Vin Diesel) and Letty (Michelle Rodriguez) experienced. Directed by Jeff Tremaine (Jackass and Jackass Presents: Bad Grandpa), the reenactment for XFINITY was shot live in one take.
Released: March 2017