“The whole truth, and nothing but the truth,” is something AT&T, one of XFINITY’s biggest competitors, doesn’t always get right. So to combat some less-than-truthful statements in their most recent ads, we created a campaign that brings their fibs to light. But we didn’t want AT&T to feel singled out, so we surrounded them with like-minded people that are also known for playing fast and loose with the truth: fairy tale characters.

This campaign features a support group of well-known fibbers as they talk through their problems. Viewers will find characters like Chicken Little, Pinocchio, and the Boy Who Cried Wolf as they react to all the different fibs.

Released: January 2018

Tags:

San Francisco, Comcast/XFINITY

“The whole truth, and nothing but the truth,” is something AT&T, one of XFINITY’s biggest competitors, doesn’t always get right. So to combat some less-than-truthful statements in their most recent ads, we created a campaign that brings their fibs to light. But we didn’t want AT&T to feel singled out, so we surrounded them with like-minded people that are also known for playing fast and loose with the truth: fairy tale characters.

This campaign features a support group of well-known fibbers as they talk through their problems. Viewers will find characters like Chicken Little, Pinocchio, and the Boy Who Cried Wolf as they react to all the different fibs.

Released: January 2018

Tags:

San Francisco, Comcast/XFINITY

“The whole truth, and nothing but the truth,” is something AT&T, one of XFINITY’s biggest competitors, doesn’t always get right. So to combat some less-than-truthful statements in their most recent ads, we created a campaign that brings their fibs to light. But we didn’t want AT&T to feel singled out, so we surrounded them with like-minded people that are also known for playing fast and loose with the truth: fairy tale characters.

This campaign features a support group of well-known fibbers as they talk through their problems. Viewers will find characters like Chicken Little, Pinocchio, and the Boy Who Cried Wolf as they react to all the different fibs.

Released: January 2018

Tags:

San Francisco, Comcast/XFINITY

“The whole truth, and nothing but the truth,” is something AT&T, one of XFINITY’s biggest competitors, doesn’t always get right. So to combat some less-than-truthful statements in their most recent ads, we created a campaign that brings their fibs to light. But we didn’t want AT&T to feel singled out, so we surrounded them with like-minded people that are also known for playing fast and loose with the truth: fairy tale characters.

This campaign features a support group of well-known fibbers as they talk through their problems. Viewers will find characters like Chicken Little, Pinocchio, and the Boy Who Cried Wolf as they react to all the different fibs.

Released: January 2018

Tags:

San Francisco, Comcast/XFINITY

Tags:

San Francisco, Comcast/XFINITY, News

The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

Released: July 2018

Tags:

San Francisco, Comcast/XFINITY

The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

Released: March 2018

Tags:

San Francisco, Comcast/XFINITY

With the World Cup taking place in Russia this year, Xfinity has decided to help fans sneakily watch the games during work hours. The Secret Screen is a specially engineered tablet hidden inside a notebook. To the naked eye, it appears to be nothing more than a paper-white digital screen, but when users put on their special polarized glasses, the live-stream of World Cup games from the Xfinity Stream app becomes visible. Secret Screens have been distributed to soccer fans across the country just in time for the World Cup, ensuring that they never miss a game.

Released: July 2018

Tags:

San Francisco, Comcast/XFINITY