Cheetos Wins Cannes Grand Prix for Creative Strategy
- June 24, 2021
Flamin’ Hot has been heating up the snack aisle for over 30 years. And while this fan favorite has been celebrated in social feeds and Reddit threads, it became global news during Super Bowl LVI with the drop of its first brand campaign. The 60-second commercial stars an unlikely cast of characters––including rapper Megan Thee Stallion as a bird and singer Charlie Puth as a beatboxing fox––who re-create Salt-N-Pepa’s iconic ’80s classic “Push It.” It’s time to officially Unleash Your Flamin’ Hot. Even you, sloths.
Released: February 2022
Have you ever wondered what inspired hands-free technology? #HandsFree #ItsACheetosThing
Released: March 2022