Win What You See

Client:
Cheetos
  • Win What You See

    Win What You See

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    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

     

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    2 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

     

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    3 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    4 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    5 of 6
    Prev Next

     

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    6 of 6
    Prev Next

     

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos

Cheetos Flamin’ Hot Track

Client:
Cheetos
  • Cheetos Flamin’ Hot Track

    At Super Bowl LIII, Doritos unveiled its new Flamin’ Hot flavor with the help of a few celebrities. But not everyone was bobbing their head. As the OG of Flamin’ Hot snacks, Chester Cheetah quickly responded by dropping a fire diss track to remind Doritos—and the world—who truly owns the throne.

    Released: February 2019

    Tags:
    San Francisco, Cheetos

Can't Touch This

Client:
Cheetos
  • Can't Touch This

    Anyone who’s eaten Cheetos has ended up with the cheesy, messy orange ‘Cheetle’ dust all over their fingers. Until they’ve licked them clean, they can’t do much at all­­ – let alone touch anything. But what if someone discovered this could get them out of the very things they don’t want to do?

    That’s the basis of this year’s Cheetos Super Bowl commercial: in which an unsuspecting guy discovers an unexpected super-power. The spot officially launches Cheetos Popcorn into the world and stars rap-legend – and our Bay Area neighbor – MC Hammer and his iconic catchphrase: ‘U Can’t Touch This.’

    Ever wanted to get out of work the day after Super Bowl Sunday? Cheetos Popcorn is your perfect excuse.

    Released: January 2020

    Tags:
    San Francisco, Cheetos

It Wasn't Me

Client:
Cheetos
  • It Wasn't Me

    It Wasn't Me

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    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos
  • It Wasn't Me

    It Wasn't Me

    2 of 3
    Prev Next

    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos
  • It Wasn't Me

    It Wasn't Me

    3 of 3
    Prev Next

    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos