Flamin’ Hot has been heating up the snack aisle for over 30 years. And while this fan favorite has been celebrated in social feeds and Reddit threads, it became global news during Super Bowl LVI with the drop of its first brand campaign. The 60-second commercial stars an unlikely cast of characters––including rapper Megan Thee Stallion as a bird and singer Charlie Puth as a beatboxing fox––who re-create Salt-N-Pepa’s iconic ’80s classic “Push It.” It’s time to officially Unleash Your Flamin’ Hot. Even you, sloths.

Released: February 2022

Tags:

San Francisco, Cheetos

Have you ever wondered what inspired hands-free technology? #HandsFree #ItsACheetosThing

Released: March 2022

Tags:

San Francisco, Cheetos

Tags:

San Francisco, Cheetos, News

CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

Released: March 2017

Tags:

San Francisco, Cheetos

CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

Released: March 2017

Tags:

San Francisco, Cheetos