It Wasn't Me

Client:
Cheetos
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    It Wasn't Me

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    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos
  • It Wasn't Me

    It Wasn't Me

    2 of 3
    Prev Next

    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos
  • It Wasn't Me

    It Wasn't Me

    3 of 3
    Prev Next

    Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

    Released: February 2021

    Tags:
    San Francisco, Cheetos

Push It

Client:
Cheetos
  • Push It

    Flamin’ Hot has been heating up the snack aisle for over 30 years. And while this fan favorite has been celebrated in social feeds and Reddit threads, it became global news during Super Bowl LVI with the drop of its first brand campaign. The 60-second commercial stars an unlikely cast of characters––including rapper Megan Thee Stallion as a bird and singer Charlie Puth as a beatboxing fox––who re-create Salt-N-Pepa’s iconic ’80s classic “Push It.” It’s time to officially Unleash Your Flamin’ Hot. Even you, sloths.

    Released: February 2022

    Tags:
    San Francisco, Cheetos

Hands Free

Client:
Cheetos
  • Hands Free

    Have you ever wondered what inspired hands-free technology? #HandsFree #ItsACheetosThing

    Released: March 2022

    Tags:
    San Francisco, Cheetos