Anyone who’s eaten Cheetos has ended up with the cheesy, messy orange ‘Cheetle’ dust all over their fingers. Until they’ve licked them clean, they can’t do much at all – let alone touch anything. But what if someone discovered this could get them out of the very things they don’t want to do?
That’s the basis of this year’s Cheetos Super Bowl commercial: in which an unsuspecting guy discovers an unexpected super-power. The spot officially launches Cheetos Popcorn into the world and stars rap-legend – and our Bay Area neighbor – MC Hammer and his iconic catchphrase: ‘U Can’t Touch This.’
Ever wanted to get out of work the day after Super Bowl Sunday? Cheetos Popcorn is your perfect excuse.
Released: January 2020
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San Francisco, Cheetos