What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8

No need to thank us for the likes.

Released: March 2018

Tags:

San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8 

No need to thank us for the likes.

Released: March 2018

Tags:

San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

Tags:

San Francisco, Cheetos, News

Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

Released: July 2018

Tags:

San Francisco, Cheetos

Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

Released: July 2018

Tags:

San Francisco, Cheetos

Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

Released: July 2018

Tags:

San Francisco, Cheetos

Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

Released: July 2018

Tags:

San Francisco, Cheetos

Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

Released: July 2018

Tags:

San Francisco, Cheetos

Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

Released: July 2018

Tags:

San Francisco, Cheetos

At Super Bowl LIII, Doritos unveiled its new Flamin’ Hot flavor with the help of a few celebrities. But not everyone was bobbing their head. As the OG of Flamin’ Hot snacks, Chester Cheetah quickly responded by dropping a fire diss track to remind Doritos—and the world—who truly owns the throne.

Released: February 2019

Tags:

San Francisco, Cheetos