Cheetos Betabrand

Client:
Cheetos
  • "Lapkin"

    "Lapkin"

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    CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

    Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

    Released: March 2017

    Tags:
    San Francisco, Cheetos
  • Cheetos Betabrand

    2 of 2
    Prev Next

    CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

    Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

    Released: March 2017

    Tags:
    San Francisco, Cheetos

Cheetos Vision

Client:
Cheetos
  • Cheetos Vision

    Cheetos Vision

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    What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

    GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

    Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8

    No need to thank us for the likes.

    Released: March 2018

    Tags:
    San Francisco, Cheetos, Interactive, Mobile, Experiential, Social
  • Cheetos Vision

    2 of 2
    Prev Next

    What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

    GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

    Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8 

    No need to thank us for the likes.

    Released: March 2018

    Tags:
    San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

Win What You See

Client:
Cheetos
  • Win What You See

    Win What You See

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    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

     

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    2 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

     

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    3 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    4 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    5 of 6
    Prev Next

     

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    6 of 6
    Prev Next

     

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos