Anyone who’s eaten Cheetos has ended up with the cheesy, messy orange ‘Cheetle’ dust all over their fingers. Until they’ve licked them clean, they can’t do much at all­­ – let alone touch anything. But what if someone discovered this could get them out of the very things they don’t want to do?

That’s the basis of this year’s Cheetos Super Bowl commercial: in which an unsuspecting guy discovers an unexpected super-power. The spot officially launches Cheetos Popcorn into the world and stars rap-legend – and our Bay Area neighbor – MC Hammer and his iconic catchphrase: ‘U Can’t Touch This.’

Ever wanted to get out of work the day after Super Bowl Sunday? Cheetos Popcorn is your perfect excuse.

Released: January 2020

Tags:

San Francisco, Cheetos

Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

Released: February 2021

Tags:

San Francisco, Cheetos

Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

Released: February 2021

Tags:

San Francisco, Cheetos

Sneaking someone’s Cheetos is something we’ve all done before. But what do you say when you get caught orange-handed?? In Cheetos' latest Super Bowl spot, Mila Kunis is posed with this very question. But thanks to the timeless advice of rapper Shaggy, no matter how many times her husband Ashton Kutcher catches her chowing down on his precious Cheetos, Mila has the perfect answer: “It Wasn’t Me.” The remixed version of this ageless song is the ultimate platform to promote the irresistible new Cheetos Crunch Pop Mix and the next chapter in the brand’s ‘It’s a Cheetos Thing’ campaign. In tandem with the spot's release, Cheetos have created a first-of-its-kind Snapchat lens – Snap to Steal – that allows viewers to ""steal"" real bags of Cheetos out of the Super Bowl spot simply by scanning it on the TV.

Released: February 2021

Tags:

San Francisco, Cheetos

Tags:

San Francisco, Cheetos, News

Flamin’ Hot has been heating up the snack aisle for over 30 years. And while this fan favorite has been celebrated in social feeds and Reddit threads, it became global news during Super Bowl LVI with the drop of its first brand campaign. The 60-second commercial stars an unlikely cast of characters––including rapper Megan Thee Stallion as a bird and singer Charlie Puth as a beatboxing fox––who re-create Salt-N-Pepa’s iconic ’80s classic “Push It.” It’s time to officially Unleash Your Flamin’ Hot. Even you, sloths.

Released: February 2022

Tags:

San Francisco, Cheetos