Califia & Cookie Monster

Client:
Califia Farms
  • Califia & Cookie Monster

    To launch Califia’s newest campaign, Irresistibly Good, we set out to show just how compelling Califia's products are. When Cookie Monster is introduced to the irresistibly good combination of Califia Almondmilk and cereal, he gets, well, deep.

    Released: May 2023

    Tags:
    San Francisco, Califia Farms

Calilujah!

Client:
Califia Farms
  • Calilujah!

    Calilujah! Words alone can’t describe the joy of sipping your first oatmilk latte. So we made a musical instead. Introducing our first work with Califia Farms, a plant milk musical featuring steamy baristas, synchronized strawberries and dancing donuts. To make our musical sing, we teamed up with directors Augustus Punch (who trained under Baz Luhrmann on Moulin Rouge), choreographer Jenny Griffin (who worked on The Greatest Showman) and the composers at Squeak E Clean Studios.

    Released: August 2021

    Tags:
    San Francisco, Califia Farms

Calilujah! (2.0)

Client:
Califia Farms
  • Calilujah! (2.0)

    Calilujah! (2.0)

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    Plant milk was once the butt of jokes. Relegated to the crunchy, granola part of society. But when you finally realize how incredible plant milk is in pretty much anything, that’s called a Calilujah moment. In these films, directed by Harold Einstein, unsuspecting people try Califia for the first time. And, suffice to say, their reactions are incredible. “Calilujah! is a moment of discovery. It’s that feeling you get when you try Califia for the first time and it’s surprisingly delicious,” adds CMO Suzanne Ginestro. “Califia Farms can help transform all sorts of everyday moments to 'Mmm…' moments. Calilujah!”

    Released: June 2022

    Tags:
    San Francisco, Califia Farms
  • Calilujah! (2.0)

    Calilujah! (2.0)

    2 of 2
    Prev Next

    Plant milk was once the butt of jokes. Relegated to the crunchy, granola part of society. But when you finally realize how incredible plant milk is in pretty much anything, that’s called a Calilujah moment. In these films, directed by Harold Einstein, unsuspecting people try Califia for the first time. And, suffice to say, their reactions are incredible. “Calilujah! is a moment of discovery. It’s that feeling you get when you try Califia for the first time and it’s surprisingly delicious,” adds CMO Suzanne Ginestro. “Califia Farms can help transform all sorts of everyday moments to 'Mmm…' moments. Calilujah!”

    Released: June 2022

    Tags:
    San Francisco, Califia Farms