BMW AI Art Car

Client:
BMW
  • BMW AI Art Car

    Witness the evolution of artistic expression as 900 years of art collides with artificial intelligence on the elegant surface of the BMW 8 Series Gran Coupe. GS&P and BMW present The Ultimate AI Masterpiece.

    Released: May 2021

    Tags:
    San Francisco, BMW

Zeus & Hera

Client:
BMW
  • Zeus & Hera

    After a 7-year hiatus from the big game, BMW is going pedal to the metal for the Big Game. This year's spot stars Arnold Schwarzenegger and Salma Hayek and was directed by Super Bowl legend Bryan Buckley.

    Released: February 2022

    Tags:
    San Francisco, BMW

Summer On

Client:
BMW
  • Relativity

    Our first campaign for BMW, “Summer On,” explores Einstein’s relativity theory, which states that time isn’t absolute, but a function of speed. Therefore, the faster one moves, the slower one senses the passing of time. When brought to a brand level, the spot brings to life how a second inside a BMW is different than a second outside a BMW. The voiceover explains how the miracle of summer happens, and the math behind it: Only 93 days. Or 8 million seconds. 

    Released: June 2018

    Tags:
    San Francisco, BMW , Film