The Ultimate Self-Driving Machine

Client:
BMW
  • The Ultimate Self-Driving Machine

    This April Fool's Day GS&P and BMW beg the question - Is the Ultimate Self-Driving Machine the one you actually drive yourself?

    Released: April 2021

    Tags:
    San Francisco, BMW

BMW AI Art Car

Client:
BMW
  • BMW AI Art Car

    Witness the evolution of artistic expression as 900 years of art collides with artificial intelligence on the elegant surface of the BMW 8 Series Gran Coupe. GS&P and BMW present The Ultimate AI Masterpiece.

    Released: May 2021

    Tags:
    San Francisco, BMW

Summer On

Client:
BMW
  • Relativity

    Our first campaign for BMW, “Summer On,” explores Einstein’s relativity theory, which states that time isn’t absolute, but a function of speed. Therefore, the faster one moves, the slower one senses the passing of time. When brought to a brand level, the spot brings to life how a second inside a BMW is different than a second outside a BMW. The voiceover explains how the miracle of summer happens, and the math behind it: Only 93 days. Or 8 million seconds. 

    Released: June 2018

    Tags:
    San Francisco, BMW , Film