During “these trying times,” the last thing people need is another commercial that reminds them of “these trying times.” So instead, we partnered with BMW to create a more meditative experience. “Calm Wash” invites viewers to sit back, relax and take a first-person audio-sensory journey through an online car wash. The two-minute ASMR film allows each viewer to zone out and find their moment of Zen in the driver’s seat of a luxurious BMW X7. The BMW Calm Wash film is premiering this week on YouTube, and may soon be streaming on Amazon Prime. The campaign also includes meditation exercises on Instagram and calming posters that can be seen at select dealerships across the country.
Released: August 2020
This April Fool's Day GS&P and BMW beg the question - Is the Ultimate Self-Driving Machine the one you actually drive yourself?
Released: April 2021
Witness the evolution of artistic expression as 900 years of art collides with artificial intelligence on the elegant surface of the BMW 8 Series Gran Coupe. GS&P and BMW present The Ultimate AI Masterpiece.
Released: May 2021
BMW's most powerful vehicle ever just went from "top secret" to "impossible to miss". Check out the BMW XM's global debut on a 14,000 sq. ft. 3D billboard in Times Square.
Released: September 2022