BMW AI Art Car

Client:
BMW
  • BMW AI Art Car

    Witness the evolution of artistic expression as 900 years of art collides with artificial intelligence on the elegant surface of the BMW 8 Series Gran Coupe. GS&P and BMW present The Ultimate AI Masterpiece.

    Released: May 2021

    Tags:
    San Francisco, BMW

BMW XM Billboard

Client:
BMW
  • BMW XM Billboard

    BMW's most powerful vehicle ever just went from "top secret" to "impossible to miss". Check out the BMW XM's global debut on a 14,000 sq. ft. 3D billboard in Times Square.

    Released: September 2022

    Tags:
    San Francisco, BMW

Big Red Bow

Client:
BMW
  • Big Red Bow

    The annual BMW Road Home Sales Event has blown away auto tropes with a series of unlucky events that turns what could have been an expected holiday homecoming story, into something magically memorable.

    Released: November 2022

    Tags:
    San Francisco, BMW

M2—Sign for it.

Client:
BMW
  • M2—Sign for it.

    Manual cars becoming increasingly rare. Vehicles reserved for those who love the thrill of shifting gears and including their left foot in the action. The 2023 BMW M2’s 453 horsepower and rear wheel drive takes it all to the next level, so naturally we needed a new way to sign for it. No pens. No paper. Just action.

    Released: March 2023

    Tags:
    San Francisco, BMW