Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.
Released: May 2022
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San Francisco, Beyond Meat Jerky