The world stood still on April 15th, 2019, when a burning Notre-Dame de Paris filled our TV screens. It seemed as if centuries of history were about to be lost forever. 

Luckily, firefighters were able to get the blaze under control and a long restoration process began. Autodesk leveraged scans created of Notre Dame via reality capture technology prior to the fire, enabling them to develop a stunning 3D BIM model of the Cathedral as it existed before the catastrophic event. This model became the lynchpin of the historically accurate rebuild.

To showcase Autodesk’s support in the restoration efforts and their ability to make anything, we created this moving spot from the perspective of the Lady of Paris herself. Built in 1163, she marvels at the ability of modern technologies to restore her rich past.

Released: April 2023

Tags:

San Francisco, Autodesk Construction Cloud

Construction sites are rife with miscommunication, which can lead to pricey rework, long delays, and some pretty peeved off clients. Luckily, Autodesk is here to help, but not before having a laugh at the problem in their first-ever brand commercial (and GS&P’s first-ever work for the brand).

Directed by Gary Freedman of MJZ, the spot highlights how widespread mix-ups can be on construction projects, with a humorous game of telephone. What starts out as a simple “Redo this wall” quickly gets misinterpreted as it’s passed along a busy jobsite, and leads to a rather irreversible result… The commercial then offers Autodesk Construction Cloud as a solution that keeps everyone on the same page, at every stage. 

*No Pauls were harmed in the making of this spot. 

 

Released: July 2022

Tags:

San Francisco, Autodesk Construction Cloud