Secret Agent

Client:
Adobe
  • Secret Agent

    When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike. 

    As part of Adobe’s “How’s your customer experience?” ad series, “Secret Agent” conveys how all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.

    Released: September 2016

    Tags:
    Adobe

"Heist"

Client:
Adobe
  • "Heist"

    In the past, Adobe showed what happened when cross-channel marketing experiences went bad. In our latest spot a new situation emerges—what happens when a bad scenario is met with a great customer experience?

    “Heist” is a 60-second bank-robbery spot with all the details of a summer blockbuster. It has the big shots and familiar chaos of Dog Day Afternoon. Nervous robbers, stammering bank tellers and the ever-present threat of the law. And most importantly, there's a twist: Adobe’s Experience Cloud software saves the day.

     

    Released: March 2017

    Tags:
    San Francisco, Adobe, Film

Creativity for all

Client:
Adobe
  • Creativity for all

    Creativity for all

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    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe
  • Creativity for all

    Creativity for all

    2 of 2
    Prev Next

    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe