WIRED Steps Inside Adobe’s Masterpieces
- June 29, 2016
When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike.
As part of Adobe’s “How’s your customer experience?” ad series, “Secret Agent” conveys how all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.
Released: September 2016
In the past, Adobe showed what happened when cross-channel marketing experiences went bad. In our latest spot a new situation emerges—what happens when a bad scenario is met with a great customer experience?
“Heist” is a 60-second bank-robbery spot with all the details of a summer blockbuster. It has the big shots and familiar chaos of Dog Day Afternoon. Nervous robbers, stammering bank tellers and the ever-present threat of the law. And most importantly, there's a twist: Adobe’s Experience Cloud software saves the day.
Released: March 2017