Cheetos Vision

Client:
Cheetos
  • Cheetos Vision

    Cheetos Vision

    1 of 2
    Prev Next

    What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

    GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

    Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8

    No need to thank us for the likes.

    Released: March 2018

    Tags:
    San Francisco, Cheetos, Interactive, Mobile, Experiential, Social
  • Cheetos Vision

    2 of 2
    Prev Next

    What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

    GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

    Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8 

    No need to thank us for the likes.

    Released: March 2018

    Tags:
    San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

Jeff Goodby Headlines Cannes with Michael Wolff


  • Michael Wolff drew on unprecedented access to the most polarizing presidency of our time to write Fire and Fury: Inside the Trump White House. At Cannes 2018, Wolff will sit down with Jeff Goodby to discuss what has changed since the book’s release, what Wolff sees in the future of the Trump presidency, and the evolving role of journalism in the age of social media. 

     

    Released: March 2018

    Tags:
    San Francisco

Data in Dollars

Client:
Comcast/XFINITY
  • Data in Dollars - Casefilm

    Data in Dollars - Casefilm

    1 of 2
    Prev Next

    The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

    To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

    For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

    The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

     

    Released: July 2018

    Tags:
    San Francisco, Comcast/XFINITY
  • Data in Dollars

    Data in Dollars

    2 of 2
    Prev Next

    The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

    To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

    For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

    The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

     

     

    Released: March 2018

    Tags:
    San Francisco, Comcast/XFINITY

Device Free Dinner

Client:
Common Sense Media
  • Device Free Dinner - Casefilm

    Device Free Dinner - Casefilm

    1 of 7
    Prev Next

    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

    Released: July 2018

    Tags:
    San Francisco, Common Sense Media, Film
  • Cat Filter

    Cat Filter

    2 of 7
    Prev Next

    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

     

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Likes

    Likes

    3 of 7
    Prev Next

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Clout

    Clout

    4 of 7
    Prev Next

    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Basket

    Basket

    5 of 7
    Prev Next

    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.
     
    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.
     
    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

     

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Mission

    Mission

    6 of 7
    Prev Next

    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Two Percent

    Two Percent

    7 of 7
    Prev Next

    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film