Cheetos Vision

Client:
Cheetos
  • Cheetos Vision

    Cheetos Vision

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    What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

    GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

    Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8

    No need to thank us for the likes.

    Released: March 2018

    Tags:
    San Francisco, Cheetos, Interactive, Mobile, Experiential, Social
  • Cheetos Vision

    2 of 2
    Prev Next

    What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

    GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

    Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8 

    No need to thank us for the likes.

    Released: March 2018

    Tags:
    San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

Get Together Already

Client:
Tostitos
  • Pep Talk

    Pep Talk

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Wise Man

    Wise Man

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Variety

    Variety

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    Prev Next

    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Friendchip

    Friendchip

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    Prev Next

    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social

Jeff Goodby Headlines Cannes with Michael Wolff


  • Michael Wolff drew on unprecedented access to the most polarizing presidency of our time to write Fire and Fury: Inside the Trump White House. At Cannes 2018, Wolff will sit down with Jeff Goodby to discuss what has changed since the book’s release, what Wolff sees in the future of the Trump presidency, and the evolving role of journalism in the age of social media. 

     

    Released: March 2018

    Tags:
    San Francisco

Data into Dollars

Client:
Comcast/XFINITY
  • Data into Dollars

    The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

    To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

    For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

    The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

     

     

    Released: March 2018

    Tags:
    San Francisco, Comcast/XFINITY