Chance the Rapper x Lionel Richie
Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.
Released: March 2019
Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.
Released: March 2019
Super Bowl LIII isn’t the only thing invading Atlanta this February. That’s because Pepsi has pulled up in Coca-Cola’s hometown ready to confront one of life’s most pressing questions—Is Pepsi OK?
With a Super Bowl spot starring Steve Carell, Cardi B, and Atlanta icon Lil Jon, Pepsi will take the question head on to prove it’s more than okay. It’s OKAAAY! Or Okurrr! Or... well, Steve Carell is still working his own catchphrase out.
Released: February 2019
Every NFL Sunday, NFL GameDay Morning is the first and only place to get authentic, up-to-the-minute NFL news coverage, starting at 9:00 a.m. (ET) on NFL Network. Its team of personalities – Rich Eisen, Steve Mariucci, Kurt Warner and Michael Irvin – have become a part of the Sunday morning tradition for millions of viewers to wake up early and start the day of football ahead. For the 2018 campaign, we put a new twist on the old classic coffee commercials, positioning NFL GameDay Morning as an exciting reason to get out of bed and an incredible way to start your day with this spot, “Heaping Cup.”
Released: October 2018