Chance the Rapper x Lionel Richie

Client:
Doritos
  • Chance the Rapper x Lionel Richie

    Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.

    Released: March 2019

    Tags:
    San Francisco, Doritos

The World’s Most Cost-Efficient Direct Mail

Client:
Liberty Mutual
  • The World’s Most Cost-Efficient Direct Mail

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    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    2 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    3 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    4 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print

Strength in Numbers

Client:
Golden State Warriors
  • Strength in Numbers

    1 of 7
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    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    2 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    3 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    4 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    5 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    6 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    7 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors

Roubaix

Client:
Specialized
  • Roubaix

    One of the crown jewels of Specialized Bicycle’s offerings is the Roubaix, a men’s bike built for the hellish one-day Paris–Roubaix race, which Philippe Gilbert won in 2019. But, in a momentous shift: the new Roubaix has been designed as a gender-neutral bike and will launch a category-defining departure from gendered frames altogether.

    To announce the news, Specialized released a powerful spot the week of the Paris–Roubaix itself. The spot is told from the point of view of the road—and not just any road, but the most grueling section of cobblestone in the race, the Trouée d’Arenberg.

    In the film we hear the menacing voice of the road explain how it lives to inflict pain on its riders, irrespective of gender. The film’s climax then reveals that the Roubaix riders are in fact women—a poignant act on this stage of the all-male race. 

    The equality-championing brand ends the film with a call to open up the Paris–Roubaix race to all genders, just as Specialized has done with the Roubaix bike.

    Released: April 2019

    Tags:
    San Francisco, Specialized