Chance the Rapper x Lionel Richie

Client:
Doritos
  • Chance the Rapper x Lionel Richie

    Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.

    Released: March 2019

    Tags:
    San Francisco, Doritos

Lessons in HerStory

Client:
Daughters of the Evolution
  • Lessons in HerStory

    Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820­–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.

    Released: March 2019

    Tags:
    San Francisco

Stop Living with AT&T

Client:
Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

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    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    2 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    3 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    4 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY

The World’s Most Cost-Efficient Direct Mail

Client:
Liberty Mutual
  • The World’s Most Cost-Efficient Direct Mail

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    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    2 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    3 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    4 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print