Can't Touch This

Client:
Cheetos
  • Can't Touch This

    Anyone who’s eaten Cheetos has ended up with the cheesy, messy orange ‘Cheetle’ dust all over their fingers. Until they’ve licked them clean, they can’t do much at all­­ – let alone touch anything. But what if someone discovered this could get them out of the very things they don’t want to do?

    That’s the basis of this year’s Cheetos Super Bowl commercial: in which an unsuspecting guy discovers an unexpected super-power. The spot officially launches Cheetos Popcorn into the world and stars rap-legend – and our Bay Area neighbor – MC Hammer and his iconic catchphrase: ‘U Can’t Touch This.’

    Ever wanted to get out of work the day after Super Bowl Sunday? Cheetos Popcorn is your perfect excuse.

    Released: January 2020

    Tags:
    San Francisco, Cheetos

From One Neighbor To Another

Client:
Panera
  • From One Neighbor To Another

    From One Neighbor To Another

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    A lot has changed in the restaurant business lately—including how it makes commercials.

    When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

    Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

    GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

    Released: April 2020

    Tags:
    San Francisco, Panera
  • From One Neighbor To Another

    From One Neighbor To Another

    2 of 3
    Prev Next

    A lot has changed in the restaurant business lately—including how it makes commercials.

    When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

    Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

    GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

    Released: April 2020

    Tags:
    San Francisco, Panera
  • From One Neighbor To Another

    From One Neighbor To Another

    3 of 3
    Prev Next

    A lot has changed in the restaurant business lately—including how it makes commercials.

    When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

    Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

    GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

     

     

    Released: April 2020

    Tags:
    San Francisco, Panera

Your Cup Is Always Full

Client:
Panera
  • Your Cup Is Always Full

    Did you know that the average American spends over $1,100 a year on coffee? That’s more than many people save for retirement. As research shows, coffee can be one of our guiltiest pleasures—we love it, but we feel awful about paying too much for it.

    That’s about to change.

    On March 2, 2020, Panera Bread and GS&P are rolling out the “Your Cup Is Always Full” campaign to introduce a new unlimited-coffee subscription for $8.99 a month.

    The campaign launches with the above 30-second spot, directed by Craig Gillespie, that plays off of our instinctual draw to coffee in the morning. People from all walks of life are seen perking up at the sound of a mysterious call. As we come to find out, they’re answering the call of unlimited coffee from Panera.

    Released: March 2020

    Tags:
    San Francisco, Panera