During “these trying times,” the last thing people need is another commercial that reminds them of “these trying times.” So instead, we partnered with BMW to create a more meditative experience. “Calm Wash” invites viewers to sit back, relax and take a first-person audio-sensory journey through an online car wash. The two-minute ASMR film allows each viewer to zone out and find their moment of Zen in the driver’s seat of a luxurious BMW X7. The BMW Calm Wash film is premiering this week on YouTube, and may soon be streaming on Amazon Prime. The campaign also includes meditation exercises on Instagram and calming posters that can be seen at select dealerships across the country.

Released: August 2020

Tags:

San Francisco, BMW

In 2020, working from home became the new norm. And the ability to stay connected virtually allowed us to pull off what was previously unimaginable.

And pulling off the unimaginable takes center stage in our holiday campaign for client Xfinity. Titled “The Greatest Gift,” this short film starring Steve Carell and directed by MJZ’s Craig Gillespie (I, Tonya and Disney’s forthcoming Cruella)—finds Santa Claus summoning his merry band of North Pole elves. Given the rough year 2020 has been, a sleep addled, stress-eating Santa says the usual toys and gifts just aren’t going to cut it. The elves will have to come up with something bigger and better. After an initial panic, the elves soon realize there’s one thing everyone truly needs in this most unusual year: a little more togetherness.

Released: November 2020

Tags:

San Francisco, Comcast/XFINITY

What happens when social distancing forces us to rethink a romantic night out? Well, The Ultimate Driving Machine morphs into The Ultimate “Drive-In” Machine, of course. From BMW and GS&P, comes a heartwarming story aimed to inspire quarantined couples across the globe. 

Released: June 2020

Tags:

San Francisco, BMW

Summer camp is more than just an American institution.

It’s an annual chance for kids—and parents—to let off some steam.

With COVID-19 restrictions still in place, some 11 million children in the US are going to miss summer camp.

GS&P and Xfinity opened Camp Tonsafun, a completely virtual camp with counselors from the NBCUniversal family, Team USA and other partners. Kids learn art, music, sports, and loads of other cool stuff.

Welcome to the great indoors. Welcome to Camp Tonsafun.

Released: July 2020

Tags:

San Francisco, Comcast/XFINITY

Summer camp is more than just an American institution. It’s an annual chance for kids—and parents—to let off some steam.

With COVID-19 restrictions still in place, some 11 million children in the US are going to miss summer camp.

GS&P and Xfinity opened Camp Tonsafun, a completely virtual camp with counselors from the NBCUniversal family, Team USA and other partners. Kids learn art, music, sports, and loads of other cool stuff.

Welcome to the great indoors. Welcome to Camp Tonsafun.

Released: July 2020

Tags:

San Francisco, Comcast/XFINITY

Summer camp is more than just an American institution. It’s an annual chance for kids—and parents—to let off some steam.

With COVID-19 restrictions still in place, some 11 million children in the US are going to miss summer camp.

GS&P and Xfinity opened Camp Tonsafun, a completely virtual camp with counselors from the NBCUniversal family, Team USA and other partners. Kids learn art, music, sports, and loads of other cool stuff.

Welcome to the great indoors. Welcome to Camp Tonsafun.

Released: July 2020

Tags:

San Francisco, Comcast/XFINITY