Calm Wash

Client:
BMW
  • Calm Wash

    During “these trying times,” the last thing people need is another commercial that reminds them of “these trying times.” So instead, we partnered with BMW to create a more meditative experience. “Calm Wash” invites viewers to sit back, relax and take a first-person audio-sensory journey through an online car wash. The two-minute ASMR film allows each viewer to zone out and find their moment of Zen in the driver’s seat of a luxurious BMW X7. The BMW Calm Wash film is premiering this week on YouTube, and may soon be streaming on Amazon Prime. The campaign also includes meditation exercises on Instagram and calming posters that can be seen at select dealerships across the country.

    Released: August 2020

    Tags:
    San Francisco, BMW

Pinterest Pin Extension

Client:
Comcast/XFINITY
  • Pinterest Pin Extension

    With folks looking for more digital distraction on their mobile devices, we saw an opportunity for Xfinity Mobile to engage them in a new way. We launched a suite of mobile games that push the limits of Pinterest’s Pin Extensions, making Xfinity Mobile the first brand to develop a gaming experience within the platform. Each of the three games highlights a unique benefit of Xfinity Mobile’s network. Switch ‘n’ Save puts you in control of a rocket ship hurtling through space as you attempt to collect as many coins as possible. “Got You Covered” pits you against the clock to connect a reliable network of aliens across a galaxy. Mix ‘n’ Match tests your patience and timing as you mix and match data orbs to build a planet. Score big with Xfinity Mobile.

    Released: September 2020

    Tags:
    San Francisco, Comcast/XFINITY

Couch Couture

Client:
Truly
  • Couch Couture

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    With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches.

    But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs.

    Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

    Released: September 2020

    Tags:
    San Francisco, Truly
  • Couch Couture

    2 of 5
    Prev Next

    With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches. 

    But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. 

    Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

    Released: September 2020

    Tags:
    San Francisco, Truly
  • Couch Couture

    3 of 5
    Prev Next

    With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches. 

    But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. 

    Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

    Released: September 2020

    Tags:
    San Francisco, Truly
  • Couch Couture

    4 of 5
    Prev Next

    With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches. 

    But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. 

    Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

    Released: September 2020

    Tags:
    San Francisco, Truly
  • Couch Couture

    5 of 5
    Prev Next

    With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches. 

    But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. 

    Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

    Released: September 2020

    Tags:
    San Francisco, Truly

Not a Gun

Client:
Courageous Conversation Global Foundation
  • Not a Gun

    Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.

    Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”

    In addition, we produced a film that follows a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.

    The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.

    Please visit NotAGun.org to help everyone get home safe.
     

    Released: February 2020

    Tags:
    San Francisco, Courageous Conversation Global Foundation