Plant milk was once the butt of jokes. Relegated to the crunchy, granola part of society. But when you finally realize how incredible plant milk is in pretty much anything, that’s called a Calilujah moment. In these films, directed by Harold Einstein, unsuspecting people try Califia for the first time. And, suffice to say, their reactions are incredible. “Calilujah! is a moment of discovery. It’s that feeling you get when you try Califia for the first time and it’s surprisingly delicious,” adds CMO Suzanne Ginestro. “Califia Farms can help transform all sorts of everyday moments to 'Mmm…' moments. Calilujah!”
Released: June 2022
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San Francisco, Califia Farms