Calilujah! Words alone can’t describe the joy of sipping your first oatmilk latte. So we made a musical instead. Introducing our first work with Califia Farms, a plant milk musical featuring steamy baristas, synchronized strawberries and dancing donuts. To make our musical sing, we teamed up with directors Augustus Punch (who trained under Baz Luhrmann on Moulin Rouge), choreographer Jenny Griffin (who worked on The Greatest Showman) and the composers at Squeak E Clean Studios.

Released: August 2021

Tags:

San Francisco, Califia Farms

We recently teamed up with Kraft Heinz to let the world know microwaving eggs isn’t weird. It’s delicious. With a creative strategy developed through GS&P’s Brand Camp, our latest campaign, “Get Outta Here,” compares the new, but tough to fathom innovation of fast-microwaveable egg scrambles to other highly unfathomable inventions in history.

Released: August 2021

Tags:

San Francisco

We recently teamed up with Kraft Heinz to let the world know microwaving eggs isn’t weird. It’s delicious. With a creative strategy developed through GS&P’s Brand Camp, our latest campaign, “Get Outta Here,” compares the new, but tough to fathom innovation of fast-microwaveable egg scrambles to other highly unfathomable inventions in history.

Released: August 2021

Tags:

San Francisco

If you can build it, you can eat it.

With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

Released: July 2021

Tags:

San Francisco, Lunchables

If you can build it, you can eat it.

With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

Released: July 2021

Tags:

San Francisco, Lunchables

We created something phenomenal with icons Dua Lipa and David LaChapelle for our launch with Truly. ‘No One Is Just One Flavor’ celebrates what makes us uniquely us.

Released: June 2021

Tags:

San Francisco, Truly