Built to be Eaten

Client:
Lunchables
  • Built to be Eaten

    Built to be Eaten

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    If you can build it, you can eat it.

    With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

    In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

    The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

    Released: July 2021

    Tags:
    San Francisco, Lunchables
  • Built to be Eaten

    Built to be Eaten

    2 of 2
    Prev Next

    If you can build it, you can eat it.

    With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

    In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

    The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

    Released: July 2021

    Tags:
    San Francisco, Lunchables

GS&P x GoFundMe - Project Honor

Client:
GS&P x GoFundMe - Project Honor
  • GS&P x GoFundMe - Project Honor

    GS&P x GoFundMe - Project Honor

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    Honor is strength in the face of adversity, selflessness that gives to our communities, and profound pride in our Asian identities.

    GS&P and GoFundMe are proud to showcase Asian honor in all its beauty. In a 55 piece hand-illustrated artwork by world-renowned artist Victo Ngai, we celebrate the joy and accomplishments of the AAPI community found in everyday moments. Displayed throughout the heart of the Bay Area, these art pieces uplift all those who see them. Learn more at gofundme.com/Asian-Honor

    Released: May 2021

    Tags:
    San Francisco
  • GS&P x GoFundMe - Project Honor

    2 of 4
    Prev Next

    Honor is strength in the face of adversity, selflessness that gives to our communities, and profound pride in our Asian identities.

    GS&P and GoFundMe are proud to showcase Asian honor in all its beauty. In a 55 piece hand-illustrated artwork by world-renowned artist Victo Ngai, we celebrate the joy and accomplishments of the AAPI community found in everyday moments. Displayed throughout the heart of the Bay Area, these art pieces uplift all those who see them. Learn more at gofundme.com/Asian-Honor

    Released: May 2021

    Tags:
    San Francisco
  • GS&P x GoFundMe - Project Honor

    3 of 4
    Prev Next

    Honor is strength in the face of adversity, selflessness that gives to our communities, and profound pride in our Asian identities.

    GS&P and GoFundMe are proud to showcase Asian honor in all its beauty. In a 55 piece hand-illustrated artwork by world-renowned artist Victo Ngai, we celebrate the joy and accomplishments of the AAPI community found in everyday moments. Displayed throughout the heart of the Bay Area, these art pieces uplift all those who see them. Learn more at gofundme.com/Asian-Honor

    Released: May 2021

    Tags:
    San Francisco
  • GS&P x GoFundMe - Project Honor

    4 of 4
    Prev Next

    Honor is strength in the face of adversity, selflessness that gives to our communities, and profound pride in our Asian identities.

    GS&P and GoFundMe are proud to showcase Asian honor in all its beauty. In a 55 piece hand-illustrated artwork by world-renowned artist Victo Ngai, we celebrate the joy and accomplishments of the AAPI community found in everyday moments. Displayed throughout the heart of the Bay Area, these art pieces uplift all those who see them. Learn more at gofundme.com/Asian-Honor

    Released: May 2021

    Tags:
    San Francisco

BMW AI Art Car

Client:
BMW
  • BMW AI Art Car

    Witness the evolution of artistic expression as 900 years of art collides with artificial intelligence on the elegant surface of the BMW 8 Series Gran Coupe. GS&P and BMW present The Ultimate AI Masterpiece.

    Released: May 2021

    Tags:
    San Francisco, BMW

Good Apart. Better Together.

Client:
Tostitos
  • Good Apart. Better Together.

    Just in time for Super Bowl, Tostitos has launched its newest flavor combination: Tostitos Strips and Avocado Salsa. Like so many things in life, they’re good apart ­– but even better together. So, who better to announce this incredible new pairing than one of pop-culture’s most unexpected (and amazing) duos: Snoop Dogg and Martha Stewart.

    In the spot, the two stars fight for screen time to promote their respective products – whipping back and forth between Snoop’s dark and moody music video set and Martha’s sun-kissed outdoor entertaining area. That is, until Snoop is lured into trying the ‘green stuff’ that Martha’s so expertly prepared.

    Released: January 2020

    Tags:
    San Francisco, Tostitos