The Anti-Ad

Client:
Doritos
  • Brandless

    How do you create an advertising campaign for a generation that can’t stand advertising?

    You make an anti-ad. 

    No logos. No branding. We don’t even use the word “Doritos.” Crazy right? Truth is: Doritos is such an iconic brand, we don’t need to name it for you to crave it. So we ditched the product plugs and crafted Frito-Lay’s first ever “brandless” commercial directed by music video maestro Dave Meyers. Then we deleted logos from our social media channels, outdoor ads, website, and even pulled off a live MTV Video Music Awards integration—all without ever using the name or showing a bag. Special thanks to our amazing clients at [DELETED].

     

    Released: August 2019

    Tags:
    San Francisco, Doritos

Post Limón

Client:
Doritos
  • Post Limón

    This year, Doritos® introduced new Flamin’ Hot Limón. The bold heat of Flamin’ Hot, now with a twist. To announce the news, we transformed world famous recording artist Post Malone into his new alter ego – Post Limon – the ultimate brand spokesperson for the new flavor.

    The spot, directed by Terence Neale, launches during the Grammy Awards and features Post’s chart-topping track “Wow” off his latest album Hollywood is Bleeding. We tapped real characters from Post’s entourage to star alongside him, including his longtime tattoo artist Kyle Hediger, who may or may not add some new triangular artwork to Post’s face. For the launch, Post Malone even changed his name to Post Limon across his social accounts. Without further ado, Doritos Flamin’ Hot Limon presents: #PostLimon.

    Released: January 2020

    Tags:
    San Francisco, Doritos

Rich and Jeff Teach A Masterclass on Advertising and Creativity

Client:
MasterClass
  • Rich and Jeff Teach A Masterclass on Advertising and Creativity

    MasterClass​, the platform that makes it possible for anyone to learn from the best, have introduced a class series on advertising and creativity taught by our founders Jeff Goodby and Rich Silverstein. With over four decades of creating some of pop culture’s most iconic ads — including the Budweiser lizards, the ​E*Trade chimpanzee, and ‘got milk?’ — Jeff and Rich will share a behind-the-scenes look at their creative process, break down some of their best work and dive deep into how to look at the world through a creative lens. The series is a culmination of everything GS&P’s founders learned over 37 years in advertising, ​a field at the crossroads of storytelling, design, technology, and business. The hope is for participants to take away learnings that will help in presentations, pitches, job interviews or dazzling clients with a great idea. The series is available exclusively at MasterClass.com​.

     

    Released: January 2020

    Tags:
    San Francisco

Creativity for all

Client:
Adobe
  • Creativity for all

    Creativity for all

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    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe
  • Creativity for all

    Creativity for all

    2 of 2
    Prev Next

    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe