BMW XM Billboard

Client:
BMW
  • BMW XM Billboard

    BMW's most powerful vehicle ever just went from "top secret" to "impossible to miss". Check out the BMW XM's global debut on a 14,000 sq. ft. 3D billboard in Times Square.

    Released: September 2022

    Tags:
    San Francisco, BMW

Your Kids Will Never Know

Client:
Capri Sun
  • Your Kids Will Never Know

    Kids don’t want to hear about less sugar. So when Capri Sun wanted to launch their new formula with 40% less sugar (on average), but still the great taste kids love, we asked: do they even have to know? This campaign brings that question to life with a steamy, juicy, and totally fake romance novel. With tight pants, glistening muscles, and just enough cringe to ward off the kids, we’re able to hide the less sugar message from them and give it directly to the parents. Accompanied by a saxophone serenade, naturally. Directed by The Giraffe Sisters, this is the inaugural project from GS&P’s own RESIDENCE, a director-in-residence program giving opportunities to underrepresented voices.

    Released: September 2022

    Tags:
    Capri Sun

Smithsonian FUTURES: Your Future Guide

Client:
Smithsonian
  • Smithsonian FUTURES: Your Future Guide

    To care for a future, one must first see themselves in it. But between dystopian fictions, 24hr news cycles and environmental crises, that future has become a darker topic now than any other time in living memory.

    Enter, Your Future Guide—the only person who can help you imagine that future, by putting you in it. Explore the FUTURES exhibition with the Smithsonian's official guide from the year 2050.

    Released: July 2022

    Tags:
    San Francisco, Smithsonian

Same page, at every stage

Client:
Autodesk Construction Cloud
  • Same page, at every stage

    Construction sites are rife with miscommunication, which can lead to pricey rework, long delays, and some pretty peeved off clients. Luckily, Autodesk is here to help, but not before having a laugh at the problem in their first-ever brand commercial (and GS&P’s first-ever work for the brand).

    Directed by Gary Freedman of MJZ, the spot highlights how widespread mix-ups can be on construction projects, with a humorous game of telephone. What starts out as a simple “Redo this wall” quickly gets misinterpreted as it’s passed along a busy jobsite, and leads to a rather irreversible result… The commercial then offers Autodesk Construction Cloud as a solution that keeps everyone on the same page, at every stage. 

    *No Pauls were harmed in the making of this spot. 

     

    Released: July 2022

    Tags:
    San Francisco, Autodesk Construction Cloud