Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

But hate is a virus we can fight.

We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

Join us in becoming first responders to racism—together: Respond2Racism.com

Released: May 2020

Tags:

San Francisco

Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

But hate is a virus we can fight.

We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

Join us in becoming first responders to racism—together: Respond2Racism.com

Released: June 2020

Tags:

San Francisco

Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

But hate is a virus we can fight.

We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

Join us in becoming first responders to racism—together: Respond2Racism.com

Released: June 2020

Tags:

San Francisco

Hate against Asians and Asian Americans is spreading like wildfire. Instances of racist speech surged by 900% on Twitter since the beginning of the COVID-19 pandemic. This online hatred is also contributing to an increasing number of real-world incidents, including verbal attacks, racist messages, physical violence, and boycotts of Asian-owned businesses.

But hate is a virus we can fight.

We launched the “Respond2Racism” movement, to directly combat racism online and empower people by providing them with tools to address harassment in real life.

Our first project is the First Responder Twitter Bot, which automatically responds to COVID-19-incited racist tweets with videos that both educate the perpetrators and uplift Asian frontline workers. The bot also replies to those tweeting in support of Asians with tips on how to confront racism when they witness it in person.

Join us in becoming first responders to racism—together: Respond2Racism.com

Released: June 2020

Tags:

San Francisco

This April Fool's Day GS&P and BMW beg the question - Is the Ultimate Self-Driving Machine the one you actually drive yourself?

Released: April 2021

Tags:

San Francisco, BMW

Being black is not a crime. White silence is.

What happened in Minneapolis last week was horrifying. What has happened to the black community for 400-plus years is much of the same — and they’ve experienced it alone for far too long.

Now is not the time to sit on the sidelines. It’s time to use our collective voices, and stand with the black community. It’s time to hold ourselves accountable. It’s time to stand with George Floyd, Breonna Taylor, Ahmaud Arbery, Eric Garner, all victims of police brutality, and the entire black community.

It’s now on us to act. It’s on us to stand up against systemic racism in every way imaginable.

Show support for the Minnesota Freedom Fund. 

Released: June 2020

Tags:

San Francisco

February is Black History Month. But 28 days isn't enough time to celebrate the rich history of Black Americans. So in partnership with the Golden State Warriors we created Beyond28. An integrated campaign that encourages people to celebrate black history all year round.

The campaign includes films starring 2-time MVP, Steph Curry, and other iconic Bay Area images. We created full-page newspaper ad that turns black history month into an all-year affair. And a variety of work that ran, and will run, across a variety of social channels and in-arena.

It culminates with an online interview series, profiling important people making an impact within the black community today. One video will be released on the 29th each month.

Released: March 2020

Tags:

San Francisco, Golden State Warriors

February is Black History Month. But 28 days isn't enough time to celebrate the rich history of Black Americans. So in partnership with the Golden State Warriors we created Beyond28. An integrated campaign that encourages people to celebrate black history all year round.

The campaign includes films starring 2-time MVP, Steph Curry, and other iconic Bay Area images. We created a full-page newspaper ad that turns black history month into an all-year affair. And a variety of work that ran, and will run, across a variety of social channels and in-arena.

It culminates with an online interview series, profiling important people making an impact within the black community today. One video will be released on the 29th each month.

Released: March 2020

Tags:

San Francisco, Golden State Warriors