BL&K One Day At A Time
2020 was a historic year to be a Black person, so this Black History Month, we wanted to examine what living through history looks like. We talk through the highs, the lows, and everything in between, and what it really means to be Blk One Day At A Time.
Released: February 2021
Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.
Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”
In addition, we produced a film that follows a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.
The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.
Please visit NotAGun.org to help everyone get home safe.
Released: February 2020
This year, Doritos® introduced new Flamin’ Hot Limón. The bold heat of Flamin’ Hot, now with a twist. To announce the news, we transformed world famous recording artist Post Malone into his new alter ego – Post Limon – the ultimate brand spokesperson for the new flavor.
The spot, directed by Terence Neale, launches during the Grammy Awards and features Post’s chart-topping track “Wow” off his latest album Hollywood is Bleeding. We tapped real characters from Post’s entourage to star alongside him, including his longtime tattoo artist Kyle Hediger, who may or may not add some new triangular artwork to Post’s face. For the launch, Post Malone even changed his name to Post Limon across his social accounts. Without further ado, Doritos Flamin’ Hot Limon presents: #PostLimon.
Released: January 2020
Anyone who’s eaten Cheetos has ended up with the cheesy, messy orange ‘Cheetle’ dust all over their fingers. Until they’ve licked them clean, they can’t do much at all – let alone touch anything. But what if someone discovered this could get them out of the very things they don’t want to do?
That’s the basis of this year’s Cheetos Super Bowl commercial: in which an unsuspecting guy discovers an unexpected super-power. The spot officially launches Cheetos Popcorn into the world and stars rap-legend – and our Bay Area neighbor – MC Hammer and his iconic catchphrase: ‘U Can’t Touch This.’
Ever wanted to get out of work the day after Super Bowl Sunday? Cheetos Popcorn is your perfect excuse.
Released: January 2020