Beyond 28

Client:
Golden State Warriors
  • Beyond 28

    Beyond 28

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    February is Black History Month. But 28 days isn't enough time to celebrate the rich history of Black Americans. So in partnership with the Golden State Warriors we created Beyond28. An integrated campaign that encourages people to celebrate black history all year round.

    The campaign includes films starring 2-time MVP, Steph Curry, and other iconic Bay Area images. We created full-page newspaper ad that turns black history month into an all-year affair. And a variety of work that ran, and will run, across a variety of social channels and in-arena.

    It culminates with an online interview series, profiling important people making an impact within the black community today. One video will be released on the 29th each month.

     

    Released: March 2020

    Tags:
    San Francisco, Golden State Warriors
  • Beyond 28

    Beyond 28

    2 of 2
    Prev Next

    February is Black History Month. But 28 days isn't enough time to celebrate the rich history of Black Americans. So in partnership with the Golden State Warriors we created Beyond28. An integrated campaign that encourages people to celebrate black history all year round.

    The campaign includes films starring 2-time MVP, Steph Curry, and other iconic Bay Area images. We created full-page newspaper ad that turns black history month into an all-year affair. And a variety of work that ran, and will run, across a variety of social channels and in-arena.

    It culminates with an online interview series, profiling important people making an impact within the black community today. One video will be released on the 29th each month.

     

    Released: March 2020

    Tags:
    San Francisco, Golden State Warriors

Option 2

Client:
BMW
  • Option 2

    The path to owning a luxury vehicle had always been the same. You went to a good school, got a good job, worked hard and saved. And then, once you reached a later stage in life, you could finally buy that German five-speed you’d always dreamed of.

    Well, this year that changed. Because this year, BMW released the first-ever 2 Gran Coupe—an affordable four-door with all the styling, performance and features you’d expect in a BMW. A luxury vehicle for a new generation that pushes against the entire luxury auto establishment as we know it. So rather than talk about the 2 Gran Coupe itself, we introduced “option 2”—a choice to reject society’s expectations and rules (“option 1”) and instead forge your own way forward in life.

    Manifested as a film, “Option 2” is a carefully crafted reflection of challenging the status quo. Each member of the cast was chosen for their boundary-pushing lifestyle, from artist trio Dear Ribane to electronic musician Merry Lamb Lamb to male pole dancer Dreger Robin Werner. Even the music is unconventional, featuring a Gqom track by South African producer DJ Lag created specifically for the piece.

     

    Released: March 2020

    Tags:
    San Francisco, BMW

Your Cup Is Always Full

Client:
Panera
  • Your Cup Is Always Full

    Did you know that the average American spends over $1,100 a year on coffee? That’s more than many people save for retirement. As research shows, coffee can be one of our guiltiest pleasures—we love it, but we feel awful about paying too much for it.

    That’s about to change.

    On March 2, 2020, Panera Bread and GS&P are rolling out the “Your Cup Is Always Full” campaign to introduce a new unlimited-coffee subscription for $8.99 a month.

    The campaign launches with the above 30-second spot, directed by Craig Gillespie, that plays off of our instinctual draw to coffee in the morning. People from all walks of life are seen perking up at the sound of a mysterious call. As we come to find out, they’re answering the call of unlimited coffee from Panera.

    Released: March 2020

    Tags:
    San Francisco, Panera

Not a Gun

Client:
Courageous Conversation Global Foundation
  • Not a Gun

    Fear can make you see crazy things. Like a gun. That’s a sad truth for black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.

    Inspired by real cases, the 360-camapign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”

    In addition, we produced a film that follows a a black man ordering a candy bar, just like his white counterparts. But instead of being handed candy, he’s handed a gun. The film highlights the disturbing issue of unconscious bias against people of color in situations where firearms are presumed to be present.

    The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.

    Please visit NotAGun.org to help everyone get home safe.
     

    Released: February 2020

    Tags:
    San Francisco