Beyond 28

Client:
Golden State Warriors
  • Beyond 28

    Beyond 28

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    February is Black History Month. But 28 days isn't enough time to celebrate the rich history of Black Americans. So in partnership with the Golden State Warriors we created Beyond28. An integrated campaign that encourages people to celebrate black history all year round.

    The campaign includes films starring 2-time MVP, Steph Curry, and other iconic Bay Area images. We created full-page newspaper ad that turns black history month into an all-year affair. And a variety of work that ran, and will run, across a variety of social channels and in-arena.

    It culminates with an online interview series, profiling important people making an impact within the black community today. One video will be released on the 29th each month.

     

    Released: March 2020

    Tags:
    San Francisco, Golden State Warriors
  • Beyond 28

    Beyond 28

    2 of 2
    Prev Next

    February is Black History Month. But 28 days isn't enough time to celebrate the rich history of Black Americans. So in partnership with the Golden State Warriors we created Beyond28. An integrated campaign that encourages people to celebrate black history all year round.

    The campaign includes films starring 2-time MVP, Steph Curry, and other iconic Bay Area images. We created a full-page newspaper ad that turns black history month into an all-year affair. And a variety of work that ran, and will run, across a variety of social channels and in-arena.

    It culminates with an online interview series, profiling important people making an impact within the black community today. One video will be released on the 29th each month.

    Released: March 2020

    Tags:
    San Francisco, Golden State Warriors

Flat Matthew

Client:
Doritos
  • Flat Matthew

    Flat Matthew

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    After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

    Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

    Released: February 2021

    Tags:
    San Francisco, Doritos
  • Flat Matthew

    Flat Matthew

    2 of 3
    Prev Next

    After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

    Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

    Released: February 2021

    Tags:
    San Francisco, Doritos
  • Flat Matthew

    Flat Matthew

    3 of 3
    Prev Next

    After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

    Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

    Released: February 2021

    Tags:
    San Francisco, Doritos

Windows of Hope

Client:
HP
  • Windows of Hope

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    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

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    In support of HP’s Windows of Hope, GS&P turned our own windows into an art gallery, filling them with each of the 45 posters from the campaign for everyone on the street to see.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    3 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    4 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    5 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    6 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    7 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

     

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    8 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

     

     

    Released: May 2020

    Tags:
    San Francisco, HP

Option 2

Client:
BMW
  • Option 2

    The path to owning a luxury vehicle had always been the same. You went to a good school, got a good job, worked hard and saved. And then, once you reached a later stage in life, you could finally buy that German five-speed you’d always dreamed of.

    Well, this year that changed. Because this year, BMW released the first-ever 2 Gran Coupe—an affordable four-door with all the styling, performance and features you’d expect in a BMW. A luxury vehicle for a new generation that pushes against the entire luxury auto establishment as we know it. So rather than talk about the 2 Gran Coupe itself, we introduced “option 2”—a choice to reject society’s expectations and rules (“option 1”) and instead forge your own way forward in life.

    Manifested as a film, “Option 2” is a carefully crafted reflection of challenging the status quo. Each member of the cast was chosen for their boundary-pushing lifestyle, from artist trio Dear Ribane to electronic musician Merry Lamb Lamb to male pole dancer Dreger Robin Werner. Even the music is unconventional, featuring a Gqom track by South African producer DJ Lag created specifically for the piece.

     

    Released: March 2020

    Tags:
    San Francisco, BMW